Boston Globe

By Chris Reidy

Arnold Worldwide said it has been chosen to be the creative ad agency of record for Carbonite Inc., an online computer backup service.

Carbonite provides computer backup services for both consumers and for small and medium-sized businesses. With more than 1 billion personal computers worldwide as well as an ever larger number of tablets and smartphones, there is big growth potential for the kinds of services that Carbonite provides, Arnold noted.

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