Arnold will handle SMB biz, while Sid Lee will work on consumer efforts.

Adweek
By Andrew McMains

Dell has completed its global creative review, selecting agencies on Monday (Feb. 28) to craft ads aimed at consumers and small to medium-size businesses.

Havas’ Arnold in Boston will handle the small-to-medium businesses assignment, while independent Sid Lee in Montreal will work on consumer efforts, a Dell representative said. The hires come a month after Dell tapped independent Barrie D’Rozario Murphy in Minneapolis to lead creative efforts on ads targeting public institutions like schools and governments.

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