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Bill Goodell
EVP / Director of Broadcast & Integrated Production
“I spend most of my weekdays coaching producers and my weekends coaching one of my two daughters in soccer, basketball or lacrosse.”
Bill has over 20 years of production experience and manages our Integrated Production Group. They create work all around the globe for clients that need the expertise of broadcast producers, art producers, print producers and business affairs professionals. He was named a Creative All-Star by Adweek and has worked on virtually every account in the agency at one time or another, including Volvo, Volkswagen, Carnival, ESPN, Fidelity, Progressive, Verizon, FootJoy, McDonald’s and Monster.
He has produced numerous award-winning TV spots that have been recognized with Gold Lions, CLIOs, One Show, ANDYs, Best of Show at Hatch and the AICP Awards, for which his work is in the permanent collection of the Museum of Modern Art in New York. Bill is also an elected member of the Board of Directors of the Massachusetts Production Coalition, which promotes feature film and commercial production here in the Commonwealth.
