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Frank Sanni
EVP, Director of Creative Integration at Arnold Worldwide
“I’m excited by how much more interesting advertising has suddenly gotten and can’t wait to see what’s next. Let’s talk about it sometime.”
Throughout a career ranging traditional advertising, integrated marketing, retail activation, promotion, brand consulting and digital strategy/design, Frank has honed a uniquely blended skill-set and perspective on marketing. At Arnold, he applies this expertise to help drive integrated thinking and innovation throughout the creative process.
In his most recent role, as a member of the founding management team of a digital creative studio, Frank provided strategic and creative leadership while managing award-winning and commercially successful initiatives for clients such as Coca-Cola, Liberty Mutual, NBC Universal and Yahoo! He also provided clients with the insight and guidance necessary to navigate within the rapidly evolving interactive and emerging media landscape.
Prior to this, Frank’s agency experience included work at Havas’ Euro RSCG, IPG’s creative hot-house Amster Yard and boutique agencies DiNoto Lee and OWNP. In addition to helping establish the planning discipline at Omnicom’s TracyLocke, Frank further expanded his skills working at innovation consultancy, Fusion 5, on a range of global brands. His category experience ranges from consumer packaged goods to financial services, and includes such brands as Bacardi, Daimler-Chrysler, Disney, Electronic Arts, Frito-Lay, Gillette, The Hershey Company, Nestlé, and Pepsi.
